DAVID Health

Business case Fitness center

DAVID Back Concept



A business plan for a fitness center

As a start-up or existing fitness center entrepreneur, you are always looking for new ways to successfully grow your business. As an entrepreneur, you would like to create a successful business plan for your gym that stands out from the competition and increases member loyalty. In addition, members demand results-oriented and preventive workouts that are measurable and visible. However, not only results are essential, also how members experience the service.

This page briefly discusses the different pillars of a successful business model in a fitness center through preventive treatment of back and neck pain:

  • Adding value to the different stakeholders
  • Integrating data-driven exercise therapy for back and neck pain
  • Use outcome-based training
  • Take your member satisfaction to the next level
  • Use a virtual assistant and member App
  • Invest with common sense

Adding value to different stakeholders

The most important stakeholders for a fitness center are members, staff and shareholders. To build a successful business case, these stakeholders must see added value:

  • A member benefits from outcome-based preventive training within a safe and friendly environment.
  • Shareholders want a profitable, innovative and socially engaged organization.
  • Instructors want to work in a positive work environment with a variety of activities and modern technology

Integrating data-driven exercise therapy into your fitness center

More and more studies show that training has an important preventive effect on preventing complaints of the posture and musculoskeletal system. More and more medical guidelines in the Netherlands, the United States, Europe, Australia and the rest of the world are adopting these studies and recommending exercise therapy as an important preventive treatment to prevent disorders of the posture and musculoskeletal system. Prevention prevents the need for the use of medications and (in some cases) surgery.

Scientific Evidence

If exercise is medicine, why don’t we know the dose?

With the DAVID exercise equipment, all member exercise data is recorded and validated outcome data is collected. This is done systematically and automatically, capturing all relevant information from questionnaires to validated measurements of mobility and strength.

Exporting this data at the individual or group level is exceptionally simple.

EVE Software Platform

Using exercise equipment with measurement functions.

DAVID exercise equipment is a comprehensive evaluation and treatment concept for back and neck pain. The devices use carefully isolated, biomechanically optimized movements and controlled loading.

Individualized programs are put together based on questionnaires, nature of the complaints, values of mobility and isometric strength tests. The medically certified devices offer a safe and effective way to strengthen muscle mobility, strength and coordination.

The devices have the following features:

  • Automatic weight selection
  • Automatic seat adjustment with RFID card
  • Isolated movement
  • Optimal biomechanics
  • Virtual assistant via the appliance terminal
  • What makes DAVID devices so unique from other providers?

A well-designed exercise device prevents harmful movements, is gentle on the joints but very tiring on the muscles and can be easily tailored to each member. A team of engineers and exercise scientists designs our medical exercise equipment with years of experience in producing the most advanced rehabilitation technology for back and neck pain.

Technology and Design

Turn outcome-based training into a competitive advantage by objectively demonstrating the high-quality service you provide.

User experiences

DAVID has been developing exercise equipment for physical therapy practices, hospitals, chiropractor practices, rehabilitation centers, fitness centers and military training facilities since the early 1980s. DAVID is the world leader in data-driven exercise equipment and has more than 600 installations in medical facilities in Europe, North and South America, Australia, China and Asia.



Take your member satisfaction to the next level

In recent years, a major transition has taken place within the healthcare industry. The patient who used to listen attentively to the doctor has increasingly developed into a critical healthcare consumer. People are becoming increasingly responsible for his/her own health. This is necessary to control the ever-rising healthcare costs.

The gym member demands result-oriented transparent training that is measurable. But not only the result is essential, the experience and other factors are also important:

  • Expertise of the staff
  • The look and feel of the gym
  • Quality of the exercise equipment
  • Attention of the instructor during treatment
  • Quality and price ratio of the treatment
  • Ability to track own progress
  • Safe and friendly environment

These offerings influence members’ experience and therefore provide unique selling points to differentiate themselves from the competition.

Our Solution

“All data is readily available for reporting and analysis. With one click, the current status of each member can be retrieved.”

Use a virtual assistant for exercise therapy

The intrinsic motivation of the instructor is to provide training. However, for people with fear of exercise or mild back and neck pain, it is important to perform the exercises in isolation and within a safe environment with specialized equipment.

The EVE Software is a virtual assistant that takes care of members. The instructor becomes a supervisor who monitors the patient’s movements through an interactive dashboard. This increases the instructor’s productivity and allows him to pay attention to those members who need just a little more help. Meanwhile, the software ensures high-quality preventive treatment without loss of quality through the use of artificial intelligence (AI).

The benefits of the EVE Software method are:

  • Instructor productivity increases
  • Data is automatically stored and saved for reporting
  • Quality is guaranteed at all times
  • Instructors have more time for members who need help
  • More variety for the instructor through automation of administrative burden

EVE Software Platform

Investing with common sense

Why is investing in data-driven exercise therapy so attractive to a fitness center? The impact of global aging, increasing age expectations and lifestyle-related diseases, such as obesity, diabetes, cardiovascular disease and postural and musculoskeletal problems, are creating a high demand for hup in preventive interventions in the near future. The biggest challenge s that due to an increasing population of people with back and neck pain and higher health care costs, there is a shift from traditional physical therapy treatments to fitness centers offering service for preventive workouts without health insurance intervention.

There is a shortage of physical therapists in the U.S. and several countries in Europe and Asia and a high outflow of therapists due to an aging population, among other factors. This trend is expected to increase further in the coming years. The only solution to meet the demand and control healthcare costs is time-saving technological innovations.

The implementation of DAVID within fitness centers has a significant economic and work-related impact. This is determined by a number of factors, including:

  • Increased instructor productivity without an increase in workload
  • Reduced administrative burden
  • Improved patient experience and self-management
  • Strengthened market position
  • Members become true ambassadors

One business model for fitness centers is that with the six DAVID machines, a separate subscription can be sold for people who need just a little more guidance in the area of postural and musculoskeletal complaints. This has two benefits:

  • The existing member with back and neck complaints can work on their health within the fitness center
  • A new target group can be approached with specific training for the back and neck.

Another possibility is to offer company prevention programs. Here the emphasis is on testing and training employees on the exercise machines with individual health reports for the employee and analyses on absenteeism and risk assessment for employers.

Outcomes training for members

Quality doesn’t have to be expensive to produce. Our solution allows instructors to focus on patient motivation and well-being, while modern technology performs repetitive work accurately and safely. Most of the work happens during the first session, when a new member is introduced to the system. After this first session, the manual load on the instructor is drastically reduced and the instructor can focus on other important tasks.

Manage your gym – anytime, anywhere

The Cloud Service is the heart of the entire software platform. All training information is stored on the server software, allowing full analysis of treatment data. Thanks to a full Cloud service, the system can be accessed with a web browser from any location. The Cloud service offers several functionalities. These include profile analysis, tracking the quality of each movement and qualitative and quantitative data for practice management.

Furnishing your fitness center

Furnishing a fitness center involves a lot. What is the best way to set up a gym of the future and what equipment is needed? At DAVID, we have years of experience setting up small, medium and large fitness centers.

The use of data-driven exercise therapy with devices offers cost-effective and scientifically proven preventive treatment of various postural and musculoskeletal complaints. Consider the following data:

About 40% of members can and want to train independently after the introductory phase of 2 sessions.

30% can and want to train independently after five training sessions
20% of members do not dare to train independently but want to train in groups
5% do not want to train independently or in a group
5% cannot train independently or in a group.

With the DAVID technology and the EVE software, it is possible to provide members with high-quality independent and safe training through adaptive training programs.

We would be happy to contact you to discuss the possibilities to create a business case, a 3D design of your gym.

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